To compete in today’s economy you need to take a 360º view of your marketing.
Whilst you’re working to attract customers with a direct mail campaign, your competitors may have already swept up those orders with their new ecommerce site.
You might have grown your list of favourable testimonials to add to you website, but maybe you haven’t seen how engaged your competitors’ customers have become through their social networking buzz?
This wikipedia article provides a good overview of IMC.
Please have a read, and then get in touch to discuss how we can help you see in 360º.
