We hope that you will come to experience – or have already benefited from – our earnest desire not to re-invent the wheel.
As a client it means smaller invoices; as an agency it means we can get on with doing new stuff which is kinda more satisfying.
In that spirit, we bring you this excellent article on the differences between RGB and CMYK but we will add our own little summary below so you can takeaway something in less than a hundred more words. Be right back after the link:
So, whether you read that in detail or skipped right over to this, key points we’d like to emphasise are:
- Images need to be prepared specially for print to get the best out of them and this is another one for our “Why you shouldn’t get your web designer to produce your printed stuff – unless they know what they’re doing” post, we haven’t written yet
- Colours change colour when they’re printed and experienced print designers will pre-warn you if this becomes relevant to your project and help both minimise and manage the impact of this to maximise consistency across your branding
