It was a standing joke in one studio where we worked. The client didn’t have the time (or in some cases, the skill) to provide polished copy and they’d ask the designer to sort it out for them.
Some designers would say, “We don’t ‘do words’!”
That’s how it goes sometimes with creativity; great with a paintbrush (or mouse), not so great with a pen (or keyboard).
At brace, we do ‘do words’!
Crafting the right words is essential to communicating your message.
You’ll sometimes hear designers talk about graphics, video clips etc. as ‘assets’. They’re tangible items of value that represent an investment.
Words are normally called ‘copy’. By contrast that makes them sound a little disposable.
At brace, we like to think of the words as an ‘asset’ too; something of value that represents an investment.
Our diverse experience, business background, avaricious literary appetite and love of words, means we’re probably better placed than most designers to help you craft the words for your next project.
Many of our clients appreciate this added value we provide and they soon come to see us as an asset for their business as well.
